Place · Tap · Go

Halftime Technologies

Back before the second half.

Camera checkout for stadiums and busy venues. Put your food on the tray, tap your card, go. The venue owns its menu, its sales and its data.

The idea

Half-time: fifteen minutes, a crowd on its feet and a queue at every bar. The whole brand comes from that moment: the black of the stands at night, the white of the floodlights, the green of the pitch, the warm lamp glow under the counter, the numbers on the scoreboard.

It should feel like match-day TV graphics, not office software. Heavy condensed headlines, big figures, slanted labels, and one loud colour used sparingly. Outlets bring their own colour to the screens customers see; the platform stays in Night and Pitch.

The mark

A ring with its left half filled: the first half done, the second about to start. On the Fast Lane station the same ring is the status light, Pitch when it is ready and Lamp when it needs staff. It reads as a tile at favicon size and as a sign across the concourse.

HALFTIMETECHNOLOGIES

Space and size

Keep clear space around the mark equal to the ring's thickness twice over on every side. Smallest use: 16px on screen, 6mm in print. The wordmark is HALFTIME in Barlow Condensed Extra bold, TECHNOLOGIES in Inter Semibold with wide spacing underneath.

Don't

✕Don't recolour the mark. A Pitch half, with a Floodlight ring on dark or a Night ring on white, and nothing else.
✕Don't put Pitch text on Pitch-ish backgrounds, or fill whole screens with it.
✕Don't use Pitch for warnings. Lamp and Red card carry problems.
✕Don't set long paragraphs in Barlow Condensed. Headlines and figures only.

Logo for dark backgrounds (SVG)Logo for white (SVG)Mark only (SVG)

Colour

Night carries every screen. Pitch is the spark: the mark, one main button, the scorebug, the line under the page you're on. Lamp and Red card are signals, used only when something needs a person or is wrong.

Night

#111316

Backgrounds. The ground after dark, under lights.

Stand

#16181B

Cards and panels on Night. Upper tier #1F2226 for raised ones.

Pitch

#3DDC84

The brand. The mark, the platform's buttons, ready and paid.

Floodlight

#F4F5F2

Text on Night, the ring of the mark, receipts.

Lamp

#FFB547

Needs a person: ID checks, staff called. The warm glow under the counter.

Red card

#FF4D5E

Something is wrong: declined, offline, failed.

Concrete

#2A2E34

Lines, seams and quiet buttons.

Twilight

#8B9CFF

The second series on charts. Never a button.

Type

Headlines and figures

Barlow Condensed

Narrow and heavy, so a total reads from across a concourse. Black (900) for page titles, Extra bold (800) for section heads, scoreboard figures and the scorebug. Tight line height, capitals for anything short.

$12,480takings at half-time

Everything else

Inter

Plain and clear on a kiosk across the counter. Regular for reading, Semibold for labels and buttons, Bold sparingly.

Put it on the tray. We add it up.

Tap your card or phone. A staff member will check your ID.

JetBrains Mono for codes, IDs and colour values.

The scorebug

The slanted label from a TV match graphic. It marks what's live or new and introduces a headline. One per screen; it shouts so the rest doesn't have to. Its slant also marks the page you're on in the back office sidebar.

LiveHalf-time rushBrand guide Camera liveID checkCard declined

Main action

Second action

Quiet action

Floodlight glow and pitch lines: the background for heroes and empty states.

Voice

Speak like the person running the bar on match day: plain, quick, sure.

“Put it on the tray. We add it up.”

Talk about the crowd, the queue and the clock. That is what a venue cares about.

“Back before the second half.”

Short sentences. Commas and full stops, never long dashes.

“Tap your card or phone.”

Say what it does, not what it is built with. No “AI-powered” labels.

“Reads a whole menu from one photo.”

With an outlet's brand

Customers see the outlet first: its name, logo and colour fill the customer screen, and its colour drives the main buttons there. Halftime signs off quietly, with “Powered by Halftime” on the tray screen and the receipt. It leads on the back office, the outlet list and anything sold to venues, where the outlet shows as a card in the sidebar with its colour down the edge.